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Myer launches new winter collection in 1950’s style

March 3, 2011

In an article I read in the Sydney Morning Herald, it appears Myer is snapping at the heels of David Jones once again.  This time, Myer launched their new winter fashions in Melbourne on the 1st March opening with 20 separate looks by Arthur Galan.  His line Arthur Galan AG was recently dropped by David Jones.  In addition, another label Simona also defected from David Jones in January.

So, let’s think about it – Myer has now secured three defected labels from David Jones (Sass & Bide, Arthur Galan AG & Simona).  Has David Jones been smart or have they made a big mistake – let the battle continue!!

Animal prints and lace - Myer Autumn/Winter Collection. Photo: Getty Images

So back to the show, the atmosphere took on a combination of TV hit series Mad Men, set in early 1960’s New York to the screen siren style of old Hollywood.  Whilst 1940’s silhouettes featuring sharp shoulders, cinched waists and peplum skirts was the theme for Aurelio Costarella and Nicola Finetti, Wayne Cooper turned to rock ‘n’ roll black leather.

To cap it all off, Myer split their show up into the different trends of the season – ladylike, military and country club.  The show ended with sensational glam – ball gowns and fascinators – when is the next Race Carnival?

 

 

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One Comment leave one →
  1. Jacqui permalink
    March 3, 2011 3:03 pm

    I think David Jones was smart. Sass & Bide’s use-by-date is nearing. The others, who cares. If anything, those brands will suffer without David Jones’ good reputation behind it. I think it’s hilarious that Myer are flaunting the fact that it picked up David Jones’ dregs. If you ask me, it just shows which direction Myer has been heading in since they hired Hawkins – downhill, quickly! It’s just David Jones’ bargain basement if you ask me. And the place looks like a bargain basement. It’s an absolute mess and I feel like I’m going to have a nervous breakdown everytime I walk in there, which I haven’t done in about 4 years, admittedly. Also, no one works there anymore. It’s just cheap and nasty.

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